Bata Hub

Digital Interface for Marketing Campaigns at Retail Outlets

AI powered Visual merchandising solution that enables end users to efficiently and effectively follow defined marketing guidelines to prepare and run campaigns.
Salient features:
1. Store Managers access campaign information on their fingertips
2. Digital channel for acknowleding receipt of campaign material at retail outlets
3. Images to detect: i) Object count, ii) Missing or incorrect artwork, (iii) Over capacity / Under capacity
4. Analytical Dashboards and a Gamified approach towards retail outlets performance