BetFlag

BetFlag Italian online sportsbook, betting exchange & casino with ADM licence.

BetFlag is a leading Italian online betting and gaming brand that focuses exclusively on the regulated market in Italy. Launched by Italian entrepreneurs with long experience in remote betting, the company operates with an ADM licence, which means its products are supervised by Italy’s customs and monopolies authority for fairness, security and compliance.​
The platform offers a full range of real‑money products tailored to Italian players: sports betting, a dedicated betting exchange, online casino, live casino, poker, bingo, virtual sports, horse racing and national lotteries. Sports fans can bet on Serie A, Serie B, European cups and major international leagues, as well as tennis, motorsport, basketball, esports and more, with thousands of events available every week.​
BetFlag is particularly well known among Italian punters for its betting exchange and fast withdrawals. The exchange lets experienced users trade bets in‑play, set their own odds and back or lay outcomes, offering an alternative to traditional fixed‑odds betting. At the same time, the standard sportsbook provides competitive odds, pre‑match and live markets, accumulators, systems and special bets designed for everyday players.​
The casino section includes thousands of slots and hundreds of live casino tables from major providers, giving users a very broad catalogue of themes, mechanics and volatility levels. Players can choose classic slots, modern video slots with features, branded titles, jackpots, roulette, blackjack, game shows and more, all adapted to Italian regulation on stakes, RTP disclosure and responsible gaming requirements.​
BetFlag also caters to horse‑racing and traditional Italian gaming culture. The racebook covers national and international meetings with both totalizator and fixed‑odds options, while bingo, poker rooms and official lottery draws such as Lotto, SuperEnalotto and other popular games are integrated into the same ecosystem. This makes BetFlag a one‑stop hub for Italian players who enjoy different types of betting and gaming experiences.​
The mobile experience is central to BetFlag’s strategy. Dedicated apps and an optimised mobile site allow users in Italy to log in quickly, browse sports, casino and exchange, manage their account and contact support with ease from smartphones and tablets. Different apps or sections are fine‑tuned for specific verticals (such as sports or slots) to ensure smooth performance, short loading times and intuitive navigation on Italian networks and devices.​
Italy’s updated online gambling regime introduces a nine‑year licence system, stricter rules on domains, advertising and player protection, and a single main domain per licensed operator. BetFlag, as one of the licensed brands, must comply with ADM requirements on responsible gambling, KYC, AML and technical standards, including domain registration and central monitoring measures. This framework is designed to channel Italian users towards regulated sites and to fight unlicensed operators.​
Responsible gambling sits at the heart of the Italian framework and therefore of BetFlag’s obligations. Players have access to limit tools, self‑exclusion options and clear information about odds, game rules and payout structures, and ADM maintains systems to detect and address harmful behaviour across licensees. Only adults who meet the legal requirements and complete identity verification can play for real money, which is enforced through the operator’s onboarding and monitoring processes